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JEWEL is an exciting new brand of fragranced air fresheners and household products created for M S George Limited (MSG) who are dominant in the field of odour neutralising and makers of Neutradol, The World’s No.1 Deodorizer.

With a strong heritage in air care, MSG has entered the fragranced sector for the first time and aims always to provide added value, quality and product innovation.  Using clear gel technology JEWEL brings together a range of fine fragrances, attractive colours and beautiful designs to match every room in your home.


  • Room Gels
  • Perfume Sticks
  • Carpets & Vacuuming
  • Car Care
  • Festive